mułaa, translates to "Rising Tide" in the Tla-o-qui-aht language.
Proceeds from the sales of mułaa products go towards the mułaa Nuu-chah-nulth youth surf team.

Rising Tide Surf Society is an Indigenous and community-led organization, with the overall mandate of providing greater access to wellness, surf education and nature-based therapy to nuučaan̓uł youth. Our mission is to change the narrative around surfing in nuučaan̓uł territories, support youths' personal journeys, and increase access to the healing force of their ancestral homelands and waters. This is carried out by Indigenous youth and mentors from the community in an integrated leadership approach. 

Our mission also includes building community through bringing together families in a safe space and fostering active engagement in cultural learning. mułaa strives to integrate nuučaan̓uł language and cultural practices into all programming to holistically support the youth's connection to their culture and environment. By creating a space for healing and empowerment, Rising Tide produces positive, lasting impacts on social development of youth, and the resilience of communities, lands and waters in nuučaan̓uł territories.